The romantic comedy series follows Beth and Cindy, a social media celebrity couple called "BetCin," who join an online contest called "#RelationshipGoals" and are perceived as having a perfect relationship.

Julia Sugarbaker, Mary Jo Shively, Charlene Frazier-Stillfield and Suzanne Sugarbaker are associates at their design firm, Sugarbaker and Associates. Julia is the owner and is very outspoken and strong-willed. Mary Jo is a divorced single-parent whom is just as strong-willed as Julia, but isn't as self-confident. Charlene is the naive and trusting farm girl from Poplar Bluff, Missouri. Suzanne is the self-centered ex-beauty queen whom has a number of wealthy ex-husbands.

Haruka Takayama and Yū Sonoda were inseparable during middle school, but upon entering high school, they end up being seated on opposite sides of the classroom. Having to spend time with more friends, the two decide to make their relationship special by kissing each other in secret.

Faced with finding a kidney donor, newly divorced dad Drew is at the end of his rope when he runs into Gina, a rough-around-the edges woman from his past who volunteers her own. Together they form an unlikely bond and begin a journey that will change both of their lives.

Nora Lin leans on her family as she navigates life and young adulthood in outer borough-NYC.